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As with any portfolio where you expect to see growth, the name of the game is diversification, to spread your resources & abilities in effort to optimize yield. This principle isn't fixed or exclusive in application, in fact the concept is one Marco Lavell is effectively applying as he aims to stretch his brand across several facets of the entertainment industry.
It's easy to understand his motives, once privy to his influences; the likes of T.I., the eclectic blends of André 3000 & Eminem, & the poetic panache of 2pac. All of the aforementioned took their openings & parlayed even more opportunities in all mediums, ranging from mics & movies to fashion & franchising – without sacrificing their authenticity.
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The Tulsa native, Jacksonville transplant, has eyed prospects of modeling a similar multi-branded approach. Lavell manages a sizable digital presence; initially introducing himself as a comedian via his various social platforms, & he has garnered a large & supportive following. Now it's time that he reintroduces himself to them, & introduces himself to eventual supporters, as a recording artist.
Under the auspices of Atlanta based producer, Linx, Marco Lavell is reengineering his presentation around catchy, tongue & cheek bars, refreshingly bold candor, & beefed up, trap influenced production. With this rebranding, Lavell is also polishing & elevating his aesthetics to correspond with his continued evolution as an artist. Rooted in the frankness & familiarity he's become synonymous with, Marco Lavell, is taking the next step to ensure & then cement his place amidst the greats.