The NETWORK for The Core DJ Syndicated Radio Show
“We were surprised to find out that the Radionomy platform was free and still covered music licensing.” says Houston’s #1 Hip Hop DJ Madd Hatta upon discovering this new internet radio creation platform. Dj Madd and his co-producer DJ Crazy Cee recently launched SuperThrowBackParty Radio (superthrowbackparty.com). DJ Madd is also the host and star of Houston’s #1 Morning Show on 97.9 The Box.
They started out just sharing old school hip hop tracks from the 70s, 80s, & 90s on Twitter but soon found the need to create a more constant stream of great music they no longer heard on FM radio. CrazyCee, who also programs the Yolanda Adams show, went looking for streaming options and found Radionomy on a Google search. “We were amazed to see this level of programming tools on the Radionomy cloud. It helped us sound just like a professional station and it costs us nothing to stream or license. We couldn’t believe it.” SuperThrowBackParty is now heard around the world in over 50 countries and has a global community of old school music fans. “We wanted to be a place where you could be with someone special and hear a unique playlist like nothing online or on FM radio. With Radionomy, we were able to do that and have created a station like nothing else on or offline.” said DJ Madd.
“We think every DJ, artist, label, or brand needs to have a radio station and with unlimited listener capacity, a 128K stream, distribution, and revenue opportunities… and no cost, I think Radionomy is the best opportunity yet.” say Urban Networks CTO and Program Director, Harold Whaley. Urban Networks the longtime entertainment industry publication and conference series established in 1998. Urban Network Digital is an online portal and multi-media company bridging the Urban entertainment community. They connect with over a quarter million entertainment professionals and fans each week via their email, website, conferences and now internet radio. “It almost feels too good to be true, say Harold, to have such a powerful broadcast platform at our disposal at no cost. Our goal is to empower people to use the internet to grow their careers and influence the industry, and Radionomy helps us do just that.”
Internet radio presents a unique opportunity to known brands in the urban space because in addition to getting heard on traditional air-waves they can also own the broadcaster and create an audience all their own. They can break new artists, focus on unheard content, and start multiple stations broadcasting unique playlists that would never get picked up in the mass market. Artists, labels, Djs are becoming their own broadcasters and using the power of social media to connect followers to the stations and create real audience. Audience they can leverage for revenue, promotion, and for leading the future of the urban radio landscape.