The NETWORK for The Core DJ Syndicated Radio Show
SD Entertainment (cc) said:I know the company in corporate owned stations have the say so, but I think dj's can still make or brake the record, but this still make it hard for indy artist and companies, but we still pushing hard!!!
Sure radio is responsible for playing records not breaking them, and the labels each week will ask you where it is in rotation,, cause the higher it is in rotation, the more spins it gets, thus the reason we keep hearing the same song every 30 or 40 minutes, especially if the station has a tight playlist.
I disagree with Diddy's comment, let us look at this deeper. Radio stations, the dj's/presenters they employ, most of them lose track of what's hot and what's not. If we didn't have illegal (pirate) /internet radio a lot of the artists' songs that is being played would not be heard and including album cuts..When you listen to a legal radio dj set in a club, its like listening to a radio show, and that's all round the world..
I feel that in some ways he is right. But in some ways he is wrong. Alot of people are taking the title "DJ" for granted. I know at least ten people who put that title in front of their name and literally have never put two songs together for an audience in their life. Its just like rap. Everyone's a "AND1 HOOPSTAR" but dont have any fundamentals. Cant beat match(they just press the SYNC function on the latest technology), cant read a crowd, and dont have an ear for music. Its just another hustle. Part of that is the forefathers of hip hop's fault. We are the only genre that i know of where the older generation is so fearful of loosing they're position that they refuse to pass knowledge and wisdom to the younger generation. They just continue to sit back and laugh as you "bump your head" til you get it right.This creates the opportunity for "cheaters" to flourish because their's no induction process. The same way old school hustlers felt when crack came around. Now anybody with $50 can be a dealer when before you had to be groomed. So instead of realizing your gate keeper status, its just something to do to help with the truck note. Of course they're are acceptions, but since I was 16 I've watched this happen. I try to be different in that I give game and at the same time let aspiring people I run across know that you are apart of a freternity and it shouldnt be taken lightly. Not to mention djs have just truely started to get the recognition they truely deserve. So of course some are, to paraphrase JUVENILE; "Actin like a nigga that aint never had shit".....Just like when rap as a hole started seeing real money, it took a while for rappers to get the "wildin" out they system. DJs gonna need that same time. And lastly a person in Diddy's position should send A&R's to find djs the same way they are supposed to find artist......Dont come in to a city, turn on your radio and listen for which djs name get mentioned the most. If you are into rap/hiphop you need to come to the hood and see hits in there natural habitat. There is where you will find the djs (like me) that are willing to take a shot on the song/artist. My crew ( DJZNDAHOOD) is based on that principle, but we are not the only ones. Stop celebrating the "dj" that can make everybody look at him and start celebrating the dj that makes everyone look at you!