ASIANAE || JUMP feat. Erica Banks
"Did she really just say that?"
Rather than censor one word or feeling, Asianae speaks up—as loudly as possible. In her music, the Atlanta-born singer, rapper, and artist remains unapologetic about what she wants as a boss and in the bedroom. By doing so, she empowers in her own way. With a personality and fashion sense as fiery as her bars, she attracted over 93K Instagram followers and generated nearly half-a-million views only months after her debut. Now, she turns heads with a series of 2020 singles. “As women, we have to be unified and strong,” she exclaims. “I feel like there’s a time to be serious and a time to have fun. I want to be that raw, smart, and sexy voice. This is my message. Be a self-made woman. Don’t be out here trying to chase dudes…Chase a bag!”
Growing up on the southside of Atlanta, she immediately gravitated towards music. Mom sang casually, while dad worked as an assistant director on major videos by everyone from Ludacris to Jacquees. Asianae even appeared in Hitman Sammy Sam’s video for “Step Dad” at four-years-old. Inspired by the likes of Monica, Lil’ Kim, and Nicki Minaj, she always listened to music, but finally decided to pursue it in 2019. After hopping on a beat by her brother, she dove headfirst into creating. Working out of a local studio, she caught the attention of Break’em Off Music Group and inked a deal with the label.
As the world locked down due to the Global Pandemic, Asianae grinded harder from home. She carefully studied her social media, strategized content, and grew her Instagram by 50K followers in less than three months. “I’m an artist and an entrepreneur, period,” she says. “I emphasized showing myself as a confident woman, dancing, laughing, and wearing nice clothes online, giving you everything I am.”
In June 2020, she formally introduced herself with “Dumb.” Her elastic rhymes cruised over a skittering hi-hat and thick bass line before asking, “Bitch, is you dumb?” Right out of the gate, it posted up over 222K YouTube views. On its heels, she drops a hilarious and hypnotic banger entitled “Crab Legs and Head,” which has what might be the most self-explanatory title of all-time, “This record means exactly what it says,” she laughs. “All of my female friends love crab legs, and they all love sex. I thought it was a cool contrast. It’s ignorant, but it’s still enjoyable.” Then, there’s “BBA.” She leans into a flossy beat by flexing on each and every verse before a bouncy and bold hook. “It stands for ‘Bad Chick Anthem’,” she continues. “It’s a women empowerment song. When your man calls you and tells you to come home, let him know you’re getting money. Stand your ground no matter what. It’s our anthem.” It might as well be the soundtrack to her very own budding movement #MERMAIDGANG.“#MERMAIDGANG represents my brand, my fans, my friends, and everybody that’s with me,” she says. “We’re free-spirited people swimming through life however we want and living with no regrets.” In the end, you’ll never forget Asianae after one listen. “When people hear my music, I want them to feel happy,” she leaves off. “I don’t care about anybody else’s opinion though. I hope you don’t either. That’s the vibe.”
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The Core DJ's Retreat 31
15 Year Anniversary
Raleigh, NC (TBA)