NEWS HEADLINERS CALIO’S SINGLE “STEP YO’ GAME UP” WILL POWERFULLY EFFECT HIP-HOP

[720 Records]

(El Paso, TX) November 11, 2008- Songwriters, producers, artists, radio and lovers of hip-hop will embrace the music of Calio’s November 2008 release of his first single, “Step Yo’ Game Up” and his February 10, 2009 debut release of his album, THE GREENE HOUSE EFFECT. The effect of Calio’s delivery, production of Rocwilder and Volatile, and the innovative partnerships of 720 Records/ Big Business ENT, LLC/La Le’ Productions, LLC will be phenomenal. The nucleus of the music is hip-hop, because of the cultural effect, but the sounds from one track to the next, is MUSIC that is undefined.

THE GREENE HOUSE EFFECT is an album with powerful compilations of production, style and music and artistically delivered by one Bay Area artist, Calio. Historically, the Bay Area has influenced cultures of many genres of music, and this debut album, released on 720 Records and distributed by Warner Music, is no exception. Songs like, “Take ‘Em to the West” and “I Run the Block” are just a tease of explosive tracks with genius metaphors and great production.

Hip-hop is music that does not stand alone; it is also an evolutionary culture with an appeal, which at times, takes your breath away. THE GREENE HOUSE EFFECT and HIP-HOP are artistically synonymous and its release, along with the ingenuity of Calio will have a powerful impact on culture and music with radio embracing his first single and a tour in early 2010, after his return from serving our country in Iraq.

For more information, promos requests or to set up an interview, please contact: Dawn Agent at 602 824 9606 or [e-mail] [e-mail]. Please visit: http://www.dawnagentpr.com or http://www.720records.net.