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Created by The Core DJ's Jul 6, 2014 at 4:18pm. Last updated by The Core DJ's Jul 6, 2014.

This Tangled Web Is Yours To Weave by Thembisa S. Mshaka as featured on Tunecore.com

Thembisa S. Mshaka is a 17-year veteran of the entertainment business. She is also the author of the comprehensive career guide Put Your Dreams First: Handle Your [entertainment] Business, available at www.putyourdreamsfirst.com.

There are few things I love more than a great question. Questions that are new to my ears and give me pause; taking my brain beyond thoughts provoked to truth spoken to power. Questions like these are right up there with Haagen Dazs on a perfect summer day.

Jake, the editor of this newsletter graciously invited me to contribute to this week’s issue. He posed a very thought-provoking question to me.

‘Have women been able to use these tools [including MySpace and YouTube] to their advantage or have they simply increased the pressure to fit a particular mold?

I had to read this repeatedly and turn it over in my head for over a week. Initially, it led to more questions: had self-doubt and second-guessing many women experience borne of institutional sexism found its way to the internet too? Or can women be who they want to be in cyberspace instead of embodying a patriarchal stereotype?

The more I thought about it, the more I arrived at certain answers. Two challenges that all sites face are those of being personal and connected: to establish a bond that sticks, and lasts, with whoever logs on. Be grateful for the progressive men in your virtual world and social networks; they are making the Internet a better place one guy at a time (hats off, gents!). The bad news is, until sexism is wiped from the planet, it will continue to be practiced on the Internet. Cyberspace contact remains the ultimate cold call. At times, virtual and impersonal nature of the medium even lends itself to furthering the objectification of women.

View the entire article at http://tunecore.typepad.com/

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