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When APPLE acquired BEATS MUSIC in MAY (NET NEWS 5/28), many were puzzled about the longterm plans for the service. Now, THE NEW YORK TIMES reports APPLE’s plans for BEATS, the company it acquired for $3 billion earlier this year, are coming into sharper focus."
The report says, "APPLE plans to include its BEATS music service in future versions of iOS, its mobile software system for iPHONES and iPADS, according to people briefed on the plans, who spoke on the condition of anonymity because the plans were not yet official."
In OCTOBER (NET NEWS 10/7), ALL ACCESS told you that APPLE was negotiating with labels, because it wants to license music at a price that would allow them to place their subscription-based music streaming offering under the standard $10 per month price that SPOTIFY, RHAPSODY and even BEATS MUSIC currently charge. That still seems to be the case.
A paid subscription model would be popular with artists -- such as TAYLOR SWIFT -- who have gone as far as pulling their music from free streaming offerings such as SPOTIFY.
THE TIMES adds, "when APPLE released iOS 8, the latest version of its software system, the lack of a BEATS MUSIC app was a noticeable omission. Including the app is an obvious step to bring more attention to the streaming music service to APPLE’s hundreds of millions of mobile device customers. The timing of when BEATS will appear in iOS is unclear, and it is likely that APPLE will roll the product into its iTUNES product as opposed to retaining the BEATS MUSIC brand.