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Atlanta rapper Future has offered his take to the backlash "Karate Chop" remix collaborator Lil Wayne has received over controversial lyrics related to late civil rights icon Emmett Till.
Despite the controversy, Future believes Weezy F. Baby's lyrics only brought more positive energy to the Till legacy.
"We did the song with great intentions," Future said in an interview. "I never thought it was going to get so much attention. But I think, overall, with the whole situation, he did bring light, in a positive way, to what happened. Even though they might thought it was negative, he brought positive energy to the situation because a lot of people don't know, my dad didn't even know who Emmett was. He's thinking I'm talking about Emmitt Smith. ... He raised awareness to people who didn't even know who Emmett Till is to young kids who didn't even know what happened to him. ... After Lil Wayne brought light to it, they had to go and do their research." ("Big Boy's Neighborhood")
Recently, fellow Atlanta rapper T.I. shared a similar stance when asked for his take on the situation and, specifically, thoughts on Pepsi Co., Inc. taking back its endorsement deal with Wayne.
"Endorsements come from corporations," T.I. said when asked for his take on controversial lyrics hurting hip-hop artists' endorsement deals. "Corporations, that's outside dollars. You know what I'm saying? That's money that you would not normally be making if you were not associated with this brand. So if you're going to be associated with this brand, you're going to have to be associated with this brand and have them, you know, be associated with pride in whatever it is you do. So, it's kind of like you got to be mindful of the things you say if you choose to take in money from outside sources. But me knowing [Lil Wayne], I know [he] ain't mean no harm in what he said. He was just kicking flav. You got to really be in our life and of our lifestyle to understand how we can kinda unplug and -- be on our own sh*t sometimes." ("Hoodrich Radio")
The Pepsi/Wayne break-up news spread across the Internet in early May.
PepsiCo is cutting its ties with Lil Wayne after the rapper made a crude reference to civil rights martyr Emmett Till in a song. Lil Wayne, one of the biggest stars in pop music, had a deal to promote the company's Mountain Dew soda. Earlier this week, PepsiCo also pulled an online ad for the neon-colored soda that was criticized for portraying racial stereotypes and making light of violence toward women. The ad was developed by rapper Tyler, the Creator. (Billboard)
Both Wayne's camp and PepsiCo Inc. immediately issued statements on their publicized separation.
PepsiCo Inc. said in a statement late Friday that Wayne's "offensive reference to a revered civil rights icon does not reflect the values of our brand." It declined to provide any further comment. A publicist for Lil Wayne, Sarah Cunningham, said that the split was due to "creative differences" and that it was an amicable parting. "That's about all I can tell you at this time," she said. (Mercury News)