Press Release: Major Record Labels And Technology Innovation

[The Consultingguy of MHM Management]

For one reason or another independent artists are still looking to gain respect
and loyalty from top record labels. It is not a mystery that for the past 8-10
years leading record industry labels have been loosing talent, revenue, and repsect. Strategic Media Marketing has caught on among independent music professionals and big labels are unwilling to cator to the demands of niche artists as well as consumers.

Consumers as well as artist are begining to master the art of google and search engine technology, not to mention podcasting. Artists have the most to gain from key word optimization and content optimization strategies, they must rely on steady flows of potential fans and customers for album sales. Search Engine Marketing "SEM" is a key factor that will give music professionals the instant and productive results that they crave. As a result numerous independent artists have begun to see success by utilizing SEM and SMM (strategic media marketing) via online communities. Online communities give artists the ability to strategically market to individual consumers as well as emphasize their particular music or media niche on a one on one basis, or so it may seem. It seems that the key big industry players are only bent on using technology and automation to monopolize over the consumer markets in a way that will impede independent artists.

Artists who value their own work and do not like to have their branding and image tampered with. Large record labels only know what sells and what brings in revenue that is gauranteed. An Artists creative focuses are most often limited to what the label wants to do, the artist is then subjected to sounding and appearing unoriginal to the consumer audience. The artists and music professionals of today demand a clear representation of the creative concepts that they have envisioned.

The big recording labels have public relations and communications strategies down to a science. This is an area that the independent music professional must focus on heavily in order to achieve a successful album sales cycle. Technology plays a key role in validating and distributing music and media that comes from independent artists. Online tools, communication, and visability these days can be easily implemented by single individuals, as opposed to having teams of unproductive strategists working on one project. The big labels know this, but for the average artist looking at a contract promising a cash advance with promotional management life couldn't seem to get much better.

Technology has enabled the independent artist to utilize Self production resources in order to distribute their music or media creation. Artists as well as consumers are embracing the diverse options that are in place, and research has proven that variety and options are making the big labels cringe. The industry days of marketing what sells are over. Technology has given birth to the creative inginuities the market place was looking for and the big labels would never take risks on. The independent music professional with raw talent and without restrictions from big labels can learn proper technology applications for their own projects. Implementation of these practices will give the independent artist a multi demensional advantage against the large known labels. An artists unique and niche style will prove to be a match that cannot be ignored by big labels.

Independent labels, artists, A&R's can now cut production costs into a fraction
of what would be paid in recoupment costs to the big labels. Technology and online marketing strategies give the independent conglomerates of creative music and media a fair and level playing field. Communications marketing strategies and independent branding concepts will play key roles in the success of an todays artists.

Author: www.consultingguy.net

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[Eyesee3]

nice read