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Created by The Core DJ's Jul 6, 2014 at 4:18pm. Last updated by The Core DJ's Jul 6, 2014.

Marketing 101: Forget everything you think you know by @bgyrl4life


bgyrl4life
, Director of unsignedhype.org

Marketing 101: Forget everything you think you know. There are no limitations. Quit stressing over meeting release and launch dates that don't matter. Its better to do it right. Quit telling people what/how you want them to promote and let them do what they do. I know how to reach my audience way better than you.. I been feeding them for years... I know what they like and don't.... and they know what I serve. Quit settling for microwave promo: likes, retweets, fake friends, fans, followers, views, listens, streams etc... the Chinese food of promo. Your obsession with instant gratification is keeping you stagnant.

Think long term... and gravitate towards those people and things that will give you longevity. Look at who's been around the longest AND is still impacting, ask yourself who has experience, who do the big boys turn to, who is expanding, evolving... who has been constant, who is respected within the circles you trying to break in...

Think global, not local. The energy you put into trying to be 'somebody' on the local tip would serve you better trying to break worldwide, step outside your sandbox and into the real world. And finally, stop 1/2 ass promoting your shit. It takes time... months, even years. If you're not putting the proper time, energy and dollars into reinventing, rebranding and repackaging what you already got you're wasting your time...and mine when you get at me.

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