GHETTO HOUSE MUZIK REPPIN TEXAS!!

[Powermoves Entertainment]

Tell us Menace and Norbyega, how did you get started?

(MENACE) IT’S BEEN YRS IN DA MAKING; I REMEMBER IN 2000 WE USETO KICK IT UNDER DA STAIR CASE AT MY APT COMPLEX. IT WAS BOUT 10 OF US FREESTYLING AND SHIT. WE WOULD DO THIS EVERYDAY, 24-7. AND ME BEING DA MAN THAT I AM, TOOK IT APPON MYSELF TO TAKE CHARGE OF WHAT I KNEW WOULD BE THE BEGINING OF SOMETHING GREAT. I STARTED LEARNING AND READING EVERYTHING I COULD BOUT ENGINEERING AND PRODUCING. IN 2001 I WENT TO GUITAR CENTER WITH 15K AND BOUGHT WHAT WAS MY FIRST STUDIO, FELL IN LOVE WITH IT. I CAN ACCROSS AN OPPORTUNITY TO HOOK UP WITH MY BOY NORBYEGA. WE BOTH HAVE A GREAT WORK ETHIC. HIM HAVING 20YRS IN DA GAME IT, WAS A NO BRAINER. WE DECIDED THAT WE WOULD BE MORE POWERFUL IF WE MERGED. SO WE DID, AND NOW IM DA PRESIDENT OF GHETTO HOUSE MUZIK. NORBYEGA (PRODUCER OF PRODUCERS) IS DA CEO.

(NORBY) I GOT STARTED IN THE MUSIC BIZ AS A DJ WHERE I FOUND MY WAY INTO MUSIC PRODUCTION THAT LED ME TO START MY OWN RECORDING STUDIO.

What do you’ll think about the current state of the economy?

(MENACE) THE ECONOMY IF FUKED UP, STRAIGHT UP. IT AINT HARD TO SEE, EVERYTIME THE NEWS COMES ON, ITS ALWAYS BAD NEWS. I MYSELF HAVE LOST THOUSANDS ON THE STOCK MARKET. I THINK WE ALL LEARNED HOW TO MANAGE AND BUGGIT MONEY DIFFERNETLY. IT TAKES MONEY TO MAKE MONEY, SO IT MAKES IT A LITTLE HARDER ON EVERYONE. THINGS ARE LOOKING BETTER,I HAVE FAITH IN OUR NEW PRESIDENT BORACK. WE JUST GOTTA KEEP OUR HEADS UP AND STAY FOCUSED.

HipHop? is it getting to watered down?

(MENACE) HIP HOP AINT WATERED DOWN, ITS SATURATED. EVERYONE AND THEY MOMMA RAP OR HAVE THEIR OWN RECORD LABEL. IM A HUGE HIP HOP , ITS NOT THE SAME ANYMORE. BEING FROM TEXAS, I HAVE SEEN THE RAP GAME CHANGE AND EVOLVE INTO SOMETHING ELSE. I GUESS ITS KOOL, I MEAN, AS LONG AS YOU HAVE YOUR OWN STYLE , YOU SHOULD BE ALRIGHT. JUST KEEP MAKING BANGERS.

(NORBY) I DON'T THINK SO. HIP HOP IS JUST DOING WHAT IT ALWAYS DONE AND THAT IS JUST CYCLE AROUND AND EVOLVE INTO SOME MUSIC JUST A LIL BIT DIFFERENT EVERYTIME. YOU HAVE TO REMEMBER THE KEY TO HIPHOP SUCCESS HAS ALWAYS BEEN SIMPLICITY.

In your city how do you deal with haters?

(MENACE) SIMPLE, WE STAY ON TRAK AND FOLLOW THE PLAN. WE LOOK EVER HATERS. OUR CD SELLS AND PERFORMANCES SPEAK FOR THEM SELVES. WE HAVE BEEN ON THE ROAD SINCE FEB 14TH. WE ARE CURRENTLY ON TWO MAJOR TOURS. THE TEXAS HEAT WAVE AND THE WEGO WORLD TOUR. WE HAVE ALSO ADDED NUMEROUS DATES TO THE TOUR. THEIR AINT TOO MANY NIGGAS THAT CAN SAY THAT.

(NORBY) WELL I DON'T REALLY ACTKNOLEDGE HATERS BUT WITHOUT THE HATERS YOU WOULDN'T KNOW HOW GOOD YOU REALLY ARE DOING.

Do you need radio to be successful?

(MENACE) NO, BUT IT HELP OUT. YOU GOTTA GET THE STREETS HOT BEFORE YOU EVEN THINK BOUT GETTIN ROTATION. YOU DNT WANT TO BE A ONE HIT WONDER. GET THE STREETS HOT AND GET PEOPLES RESPECT. YOU EARN FANS, THAT WAY THEY STAY LOYAL NO MATTER WHAT. I HAVE FANS THAT BUY EVERYTHING I PUT OUT. THEY ALWAYS ASKIN ME FOR MY NEWEST SHIT, AND TO TELL YOU THE TRUTH, IT FEELS REAL GOOD KNOWING THAT I HAVE EARNED MY FANS.

(NORBY) I DON'T THINK YOU REALLY NEED RADIO TO BECOME SUCCESS FULL WITH THE INTERNET NOW DAYS. IF YOUR MUSIC IS MAKING SOME NOISE RADIO WILL JUST BECOME ANOTHER SOURCE FOR YOUR MUSIC.

What can we expect from your next album?

(MENACE) WE HAVE LOTS OF PROJECTS IN THE WORKS. WE JUST RELEASED THE 3RD NIGHT ALBUM (SKOUNDRUL AND SNYPE) AND THAT ALBUM IS DOING GREAT IN THE STREETS. BUSHY (TIME SERVERED) IS SELLIN OUT EVERYWHERE WE GO. SOUL NATIVE IS OUR NEWEST PROJECT. HE IS THE NEXT BIG THING IN R&B. THE DUDE IS FIRE, CHECK HIM OUT WWW.MYSPACE.COM/817MENACEENT . IM TELLING YOU GHETTO HOUSE MUZIK AND MENACE ENT. HAVE SOME SHIT TO SHOW THE WORLD. I GUESS YOU CAN EXPECT NOTHIN BUT THE BEST FROM US. WE TAKE MUZIK VERY SERIOUS.

What is your advice for new artists trying to get in the game?

(NORBY) MY ADVICE FOR NEW ARTIST IS JUST TO DO THEM & NOT GET CAUGHT UP IN POPULAR MUSIC FADS. TRY TO BE TREND SETTERS OR INOVATORS (MENACE) IT BETTER BE SOMETHING YOU REALLY TAKE SERIOUS. IT CAN EITHER MAKE YOU OR BREAK YOU. IVE SEEN LABELS AND RAPPERS GO BROKE OVER THIS SHIT. IF YOU DO DECIDE TO PERSUE MUZIK, DOES IT RIGHT? GET EVERYTHING IN WRITTING. PAPERWORK IS CRUSUIAL. GET YOUR MUZIK RECORDED BY PROFESSIONAL. IT’S JUST THE RIGHT THING TO DO. AND STAY HUMBLE. ITS EASY TO GET HATERS, DNT GIVE THEM A REASON TO HATE. GET AT US FOR THE HOTTEST BEETZ IN TEXAS, STUDIO, VIDEO, and EXC...

What is the most important aspect of your career?

(NORBY) THE MOST IMPORTANT ASPECT OF MY CAREER IS TO KNOW THE DIRECTION AND AUDIENCE OF THE MUSIC I'M CREATING OR RELEASING.

(MENACE) THE MOST IMPORTANT ASPECT IN MY CAREER IS THE ABILITIY TO ADAPT TO THE MARKET. WE KEEP COMING WITH BANGERS. I VIEW MY CAREER AS JUST BEGGINING, EVEN THO IVE BEEN DOING MUZIK FOR A HOT MINUTE, IT HAS CHANGED. WE DO WHAT WE DO. ITS NOT HARD TO SEE WHAT WE CAN DO. GHETTO HOUSE MUZIK - MENACE ENT...

How do you feel about retail versus digital in terms of sales?

(NORBY) I FEEL YOU STILL HAVE A LARGE AMOUNT OF PEOPLE WHO STILL FEEL THEY NEED A PHYICAL CD OR SOME MEDIA TO FEEL LIKE THEY BOUGHT THE CD. BUT DIGITAL MEDIA IS SURELY THE WAY OF THE FUTURE AND IT'S "GREEN"

(MENACE) WHAT TERMS. ANY WAY YOU PUT IT, A SALE IS A SALE. ITS EASIER AND FASTER TO GO DIGITAL. LESS BOOT LEGGERS TO DEAL WITH. I HAVE ALWAYS SOLD MY SHIT OUT THE TRUNK, ITS JUST NOT REPORTED TO SOUND SCAN. I GUESS THATS AN ADVANTAGE OF GOING DIGITAL. BESIDES MOST OF THE STORES I HAVE HAD MY MUZIK IN HAVE CLOSED THIER DOORS.

How do you succeed as an independent artist in this day and age? Shout outs!

(NORBY) TODAY'S ARTIST HAS A HUGE ADVANTAGE. DUE TO THE SIMPLE ACCESS OF THE INTERNET. NOW A SMART INDEPENDT ARTIST WHO HAS SKILLS ON THE WEB AND A COMPUTER CAN MAKE HIS SELF LOOK LIKE HE'S A MAJOR ARTIST.

(MENACE) WE STAY ON TOP WITH GOOD MUZIK AND LOYAL FANS. TRAK AFTER TRAK. . . CITY AFTER CITY . . . STATE AFTER STATE. YOU CANT HELP IT, EVERYONE IS A GHETTO HOUSE MUZIK FAN. . . SHOUT OUT TO ERIK MTZ AND HIS STAFF AT POWERMOVES ENT. RAW MEDIA GROUP, G-SPOOK, J-ONE, PESO 1, ESSEN, K104, 97.9 THA BEAT, ENERGY 89.3 FAMM, TEXAS CLUBS, CAR SHOWS ALL THE ARTIST WE HAVE WORKED WITH..SPECIAL THANKS TO THE GHETTO HOUSE CREW, SOUL NATIVE, SKOUNDRUL - SNYPE - KNUCKLES, BUSHY, NORBYEGA, MENACE. OUR SUPER MANAGER ANTORAZH. AND OUR FAMILIES. THANKS FOR THE LOVE AND SUPPORT. A VERY SPECIAL THANKS TO EVERYONE THAT NOMINATED US FOR RECORD LABEL OF THE YEAR IN TEXAS!!!!!

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